WE FLAUNTED A LOVE FOR TIKTOK DANCE TRENDS
and took it from in-store to tv and beyond
ACTIVATION
WALK IT, FROTH IT,
#FLAUNT IT
We activated the campaign by transforming the coffee aisle of one key store into a TikToker / Instagrammer’s paradise, turning it into a catwalk – music, lights and all – for shoppers to strut through with their fiercest attitudes to score some tasty prizes.
WE MADE A NEAR-STORE EXPERIENCE TRULY POP
with phone-activated offers and eye-catching sampling
We activated the campaign with an interactive proximity poster – capture a Pop-Tart on your phone when they appear to claim a money-off pack. And made toaster sampling vans on university campuses to get students’ attention. Then in-store made sure that the POS popped too.
WE CONVINCED NESCAFÉ TO EMBRACE QUIRKINESS
and celebrated true character everywhere
ACTIVATION
To target people with the right appreciation for quirky individuality, we activated the campaign in-store at POS and on social with an interactive quiz challenging them to reveal how rich their life actually is. The more individual, the more money-off Roastery vouchers they were awarded.
WE DELIVERED LOTS OF LITTLE IN-STORE WINS
as part of a huge pitch-winning brand commerce campaign
