We solicited fans’ kisses on Facebook, then took the kisses and used them in a poster. The fans loved it. The client loved it. The Drum loved it enough for a Highly Commended in Out of Home Best Integrated.
WE INCREASED FACEBOOK FANS BY 20% ON A QUIET FRIDAY
with a colour-matching challenge created as a spec piece
Fiat 500 is all about style. So we created a Facebook app to scan your photos and tailor a 500 to the colour you wear most.
WE GOT PET LOVERS TO SHARE THE LOVE
with a crowdsourced campaign celebrating social pet posts
WE MADE EVERY WOMAN (AND A FEW MEN) IN THE AGENCY SWOON
with a social and PR-led campaign to find a hot Italian model
We launched a search to find the next Hot Italian Model, teaming up with Look magazine to help us choose the new face of Zanussi. We drove people online to our website to vote for a shortlist and on to our Facebook and Twitter sites to let them talk to each other.