We re-named, re-wrote, re-used and re-designed original reviews, advertisements, photography and car specifications using a
well-known 1960s car magazine’s style and tone to sell a remake of a classic icon to a target audience who love car magazines.
WE GOT A 30.5% RESPONSE BY NOT TARGETING OUR TARGET
with a pack that got their PA's intrigued first
We created a high impact DM pack guaranteed to bypass protective PAs that was all about the amazing things that start when savvy people say yes. In this case, saying yes to a business meeting.
WE MADE £2.8M WITH AN EMPTY SHIRT BOX
that garnered a whopping 8% sales conversion rate
We convinced current Fiat 500 owners on a finance agreement to upgrade to a fashionable new model with a stylish shirt box mailing.