A lockdown-cancelled project, The Pulse at the O2 was to be an interactive, social experience for four iconic Fiat brands.
With the brands’ fingers being on the pulse of fashion, style, technology and innovation, we’d bring this to life by giving each visitor a pulse-monitoring wristband on entry.
This device would track their emotional reactions to what they were seeing and then visualise this data into spectacular personalised
AI images.
WE GOT A FTSE 100 IT DIRECTOR TO STAND IN A BUCKET
and landed our client a multimillion pound contract
Canon wanted us to get FTSE 100 IT Directors into a room with them to discuss their usage of printing and copying technologies.
To get IT Directors on board we came up with a key insight. Nobody really thinks about who IT Directors are.
So we asked to get a glimpse of their lives, sending out a mail pack that offered them the chance to have their portrait taken by one of the world’s greatest photographers and then have them displayed at an exclusive photographic exhibition in London.
MAKING 500
STYLE ICONS IN 24HRS?
This had ambition written all over it.
To celebrate the launch of the New Fiat 500 Icon we developed a social, PR and experiential campaign that was probably the most ambitious challenge we’d ever set ourselves.
We planned on street casting and photographing 500 people in just 24 hours, transforming them into 500 style icons.
To do it, we recruited the one photographer we knew could handle a challenge of this magnitude, an artist with a reputation for making models iconic – Rankin.
The event was to have been streamed live on social channels, working in association with Rankin’s online presence, with collectable prints being produced on the day.